For the second year, Novartis supports the American Heart Association's "Rise Above Heart Failure" campaign – this time, through a new "Red Steps Challenge" to America
Spokesperson Queen Latifah will inspire Americans to take small heart-healthy steps in their favorite pair of red socks
Apr 21, 2016
Since last year's launch of the Rise Above Heart Failure campaign, the American Heart Association, with support from Novartis, has made huge strides in increasing awareness and education of heart failure (HF).
The fact remains that nearly six million Americans have HF,1and the burden and numbers are rising, with 915,000 new cases reported annually.1 The statistics for minorities are even more startling.2 Additionally, AHA research shows that even those who have heart failure often don't understand the condition.3
That's why award-winning actress, singer, songwriter and producer Queen Latifah and her mother Rita Owens, who lives with HF, are continuing to shine a spotlight on HF and how to manage it through this year's "Red Steps Challenge." They're asking everyone to take "red steps" toward a healthier heart, and to donate their steps with a goal of collecting 6 million "red steps" to support the nearly 6 million Americans living with HF.1
Get the Facts About HF:
Of those diagnosed, half will die within five years1,6
African Americans are disproportionately affected by HF with the annual incidence roughly double in African Americans as compared to whites2
Hispanics have the second-highest risk of developing HF2
There are more than 1 million hospitalizations for HF annually – that's nearly 2 hospitalizations every minute1
Why red socks? Socks get us ready to take steps each day, and physical exercise and movement is important for everybody, including HF patients. Socks are an often hidden part of your daily wardrobe – much like HF symptoms, which can sometimes be hard to distinguish from symptoms caused by other conditions.4 Socks also cover a part of the body that is very important to helping HF patients stay alert about their condition – swelling in the ankles and feet is one common symptom of HF.5And, nothing signals urgency and heart disease like the color red.
Together, we have the power to change the course of HF in the U.S. Help us work toward the Rise Above Heart Failure 2020 goal of preventing half a million HF hospitalizations, and helping millions of Americans better understand what HF is and that they can do something about it.
Everyone can get involved in the "Red Steps Challenge." Here's how:
Snap it: Step into your favorite pair of red socks and snap a photo of your "red steps"
Post it: Visit RiseAboveHF.orgto donate your steps and upload your red-step selfie with thousands of others
Share it: Then, don't forget to share it with friends and family in social media #RiseAboveHF
Mozaffarian D, Benjamin EJ, Go AS, et al. Heart Disease and Stroke Statistics—2016 Update: A report from the American Heart Association. Circulation. 2016;133:e38-e360.
Gerber Y, Weston SA, Redfield MM, et al. A contemporary appraisal of the heart failure epidemic in Olmsted County, Minnesota, 2000 to 2010. JAMA Intern Med. 2015 Jun;175(6):996-1004. doi: 10.1001/jamainternmed.2015.0924.